Iraahi - The PS Label

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At Iraahi, we believe true style takes time. Every collection is created in small batches, using natural fabrics and artisanal techniques that carry generations of tradition. Each piece is carefully crafted to celebrate individuality, embrace sustainability, and stand the test of time.

Iraahi Core

Brand Purpose
To bring together the richness of Indian weaves and the ease of Western silhouettes for today's woman.
Vision
To be a global name in effortless elegance, where heritage meets modernity.
Mission
To empower women with sustainable, stylish, and comfortable fashion that blends Indian craftsmanship with global trends.

Values

At Iraahi, our values are rooted in a deep respect for India’s artisanal heritage and the spirit of exploration that inspires every journey. We believe in creating clothing with purpose - pieces that are authentic, sustainable, and timeless, crafted to honor traditional weaves and techniques while embracing the rhythm of the modern woman’s life. Each design reflects confidence, individuality, and grace, empowering women to carry their story wherever they go. For us, fashion is not just about style, but about celebrating heritage, discovery, and the journeys that shape who we are.

Check Our Story

Blog posts

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Why 100% Cotton Is Better for Your Skin (and th...

Comfort isn’t a luxury. It’s a biological essential. Introduction: Why Cotton Has Always Been Trusted Long before the rise of "miracle" synthetic blends and the frantic pace of fast fashion,...

Why 100% Cotton Is Better for Your Skin (and th...

Comfort isn’t a luxury. It’s a biological essential. Introduction: Why Cotton Has Always Been Trusted Long before the rise of "miracle" synthetic blends and the frantic pace of fast fashion,...
Weaving Heritage into Modern Fashion – Iraahi’s...

India’s handlooms and block-printing traditions are more than just fabrics - they are centuries-old stories woven with passion, patience, and unparalleled artistry. From the intricate Sanganeri florals, the earthy tones...

Weaving Heritage into Modern Fashion – Iraahi’s...

India’s handlooms and block-printing traditions are more than just fabrics - they are centuries-old stories woven with passion, patience, and unparalleled artistry. From the intricate Sanganeri florals, the earthy tones...
Fashion with a Conscience: How Iraahi Practices...

The fashion industry is one of the most creative industries in the world, but it is also one of the largest contributors to waste and pollution. At Iraahi, we believe...

Fashion with a Conscience: How Iraahi Practices...

The fashion industry is one of the most creative industries in the world, but it is also one of the largest contributors to waste and pollution. At Iraahi, we believe...